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The Instant Authority on Yahoo
Carlson nails it. Don't be fooled by the title. This book is only marginally about Marissa Mayer. It's the authoritative book ever written about Yahoo. Starting with the history of Yahoo, Carlson explains to the reader the origins of the famous internet brand that almost - but never made it to be the most dominant company the in world. The reader is treated to a thrilling backstory with perfect context. Regardless of your knowledge level about Yahoo, Carlson engages you the entire time. You perfectly understand the position of Yahoo through its start as a web directory in 1995 through its bumbles on acquiring Facebook or Google, and its lack of clarity about a core mission and purpose as more dominant businesses grew up around it. Only after establishing the Yahoo story - does Marissa become woven in - and Carlson gets it right. The story of her meteoric rise from top UX engineer at Google to the CEO of a famous internet brand is fascinating, whether or not you follow...
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