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Review for The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World
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It does what it claims and more
Do right by your customers and your customers will do right by you, this is essentially the author’s central message. This may lead to you achieving a strong, loyal customer base that does not focus just on price.
Of course it helps to have products and services that your customers need and want, yet if you manage to convince them to be enthusiastic, loyal and devoted to your company, a lot of the battle is already won. You will get so-called sticky customers.
This is a fairly light, accessible, interesting read that draws you in. It underlines time after time how customer service is an investment, a key requirement, an essential part of your company’s DNA and not just a task that must be done to provide a veneer of service.
As the author notes, every one of us is price sensitive to some degree yet typically, with the majority of companies where we do business, we know how much they charge and what it costs to get the same thing from...
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