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Review for A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Great Price for A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
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A must-read guide for business transformation (and personal & social transformation, as well!)
Once again, Adam Morgan has published exactly the kind of book that business people need to read. Co-written with one of his eatbigfish partners, Mark Barden, A Beautiful Constraint turns conventional business thinking on its head by offering an easy-to-read “how to” for leveraging our constraints, instead of being limited by them.
Several years ago I read Adam’s first book, EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, on a flight home from London to the U.S. – and soon after became a client, along with my colleagues at Marriott International. I can attest to the power of the formula laid out in this book: real-life examples of companies who’ve put the book’s ideas into practice + principles for how to think about it yourself + tools for doing it + a process for bringing others along with you.
As with Eating The Big Fish, I have no doubt that A Beautiful Constraint will result in a new kind...
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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
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